Introduction
Street Foodie is a mobile application designed to connect food lovers with the diverse world of food trucks in their city. This UX case study will delve into the design and user experience of Street Foodie, highlighting how it provides a seamless and enjoyable way for users to discover, locate, and indulge in their favorite street food.
Problem Statement
In a bustling city, the absence of a convenient and reliable platform for finding food trucks can make the experience of enjoying street food less enjoyable. Street Foodie aims to solve this problem by offering an intuitive mobile app that allows users to:
- Find food trucks around them in real-time.
- Filter and discover trucks based on their preferred cuisine.
- Ensure the accuracy of truck locations and open status.
- Report updates and new locations for food trucks.
UX Design Process
The design of Street Foodie focuses on user-centered principles and aims to create a delightful experience for both food truck owners and food enthusiasts.
User Research
To understand user needs, we conducted surveys, interviews, and gathered feedback from potential users. We identified the following key insights:
- People want a simple and quick way to find nearby food trucks.
- Users appreciate the ability to filter by food type.
- Knowing if a truck is currently open is crucial to their decision-making.
- Users would like to contribute to the accuracy of truck locations.
User Persona
We created a user persona, Sarah, a young urban professional who enjoys exploring diverse street foods in her city during her lunch breaks. Sarah values convenience, variety, and authentic experiences.
Design Solutions
User Journey
Wireframes
1. Home Screen
Upon opening Street Foodie, users are greeted with a clean and visually appealing home screen. It displays a map with icons representing nearby food trucks. Below the map, users can see a list of food trucks with basic information, including name, cuisine, and whether they are open or closed.
2. Filters
Users can filter food trucks by cuisine type, ensuring they can quickly locate their preferred dishes. This functionality caters to users like Sarah, who have specific cravings.
3. Real-time Location Updates
To maintain the accuracy of food truck locations, we implemented a system for truck owners to update their location in real-time. Users can trust that the information is up-to-date and accurate, enhancing their experience.
4. Reporting New Locations
In cases where a truck owner has not updated their location, users can report a truck in a new location. This feature empowers the community to contribute, further improving the app’s accuracy.
5. Detailed Truck Profiles
Users can access detailed profiles for each food truck, providing information about the menu, opening hours, contact details, and user reviews. This ensures users can make informed choices.
6. Notifications
Street Foodie sends notifications to users when a food truck they follow is nearby or has a special offer. These features add a layer of excitement and engagement.
User Testing
We conducted extensive user testing to fine-tune the app’s functionality and usability. User feedback helped us make adjustments to the design, navigation, and flow of the app.
Conclusion
Street Foodie is a user-centric mobile app that enhances the street food experience for food enthusiasts like Sarah. By addressing their specific needs, it provides an easy and enjoyable way to discover and indulge in the diverse culinary delights offered by food trucks in their city. The inclusion of real-time location updates and reporting features ensures the app remains accurate and reliable, making it an indispensable tool for street food lovers.