Cranium Cafe, an Ed Tech company, possessed a video meeting software in dire need of a revamp when I joined the team. The existing UX/UI was subpar and required a complete makeover to meet the modern standards and enhance user experience. This case study delves into the process I led to redesign Cranium Cafe’s video meeting software, from initial research and problem definition to ideation, iterative design, and customer validation.

Research and Benchmarking:

The project commenced with a comprehensive research phase. I started by examining what leading video chat platforms, such as Zoom, Google Meet, and Microsoft Teams, were doing right in terms of their user interfaces and experiences. This benchmarking helped us understand the industry standards and identify areas where Cranium Cafe was lacking.

Problem Definition:

To address the shortcomings of Cranium Cafe, I organized a workshop with the team to define the key problems the existing software faced. During this workshop, we analyzed user feedback, identified pain points, and explored the usability issues that hindered the product’s performance. This step was crucial in establishing a clear direction for the project.

Ideation and Feature Prioritization:

After problem definition, we embarked on the ideation phase. The team brainstormed solutions to the identified issues and generated a list of potential features that could significantly enhance the user experience. To prioritize these features, we considered their impact on user satisfaction and ease of implementation.

Iterative Design Process:

We proceeded with a series of design iterations, gradually refining the software’s user interface and experience. Each iteration aimed to address specific issues and incorporate selected features. We conducted deep dive meetings after every iteration, where the team scrutinized the designs, evaluated their feasibility, and ensured they aligned with our goals.

Customer Validation:

To validate our design solutions and hypotheses, we maintained an open line of communication with our customers throughout the project. We regularly shared our progress with them, solicited their feedback, and observed their interactions with the revamped software. This customer-centric approach allowed us to fine-tune the product in response to real-world user needs and preferences.


The culmination of these efforts was a completely transformed Cranium Cafe video meeting software. The redesigned software boasted a sleek, user-friendly interface, seamlessly integrating the most crucial features. By addressing key user pain points and implementing customer feedback, the new Cranium Cafe was met with enthusiasm and satisfaction from both the team and customers alike.

Mobile App:

In conjunction with the web app, we also designed and developed a mobile app that customers could use on the go.


The process of revitalizing Cranium Cafe’s video meeting software from an outdated, unattractive design to a user-centered, feature-rich solution was a testament to the power of research, collaboration, and customer validation. The UX/UI overhaul not only addressed the initial issues but also positioned Cranium Cafe as a competitive player in the Ed Tech industry. This case study illustrates how a methodical and customer-centric approach can lead to remarkable improvements in user experience and product success.