ConexED recognized the need for a more efficient and convenient way for faculty members to communicate with students and colleagues within their academic groups. To address this requirement, ConexED designed and developed a chat app tailored to the unique needs of the academic community. This case study delves into the user experience (UX) design process that led to the creation of ConexED’s Chat App.

Gaining Inspiration from Industry Leaders:

Before embarking on the design journey, we looked to industry-leading chat apps like Slack, Microsoft Teams, Skype, and Jabber for inspiration. This benchmarking helped us identify key features and design elements that contributed to their success. It also served as a foundation for envisioning a product that would be both functional and user-friendly.

Workshop and Needs Assessment:

To gain insights into the specific needs of our academic customers, we organized a workshop. This collaborative session involved stakeholders and potential users, fostering open discussions about the app’s objectives and functionalities. By engaging with faculty and students, we pinpointed the exact use cases and expectations.

User-Centric Approach:

User research was a critical part of the UX design process. We conducted surveys to gather feedback on preferred communication methods, user pain points, and features that would enhance their experience. Additionally, we carried out user tests to validate the app’s usability and identify areas for improvement.

Cross-Platform Compatibility:

Understanding the diverse needs of our users, we developed versions of the chat app for desktop, phone, and tablet platforms. This multi-platform approach ensured that faculty members and students could access the app at their convenience, regardless of their preferred device.

Key Features of the Chat App:

  1. User-Friendly Interface: The app’s design was focused on providing an intuitive and user-friendly interface. We streamlined the chat experience, making it easy for faculty and students to initiate and engage in conversations.
  2. Group Chat and Direct Messaging: The app allowed users to create group chats for academic projects, discussions, or advisory groups. Additionally, direct messaging was available for one-on-one communication.
  3. File Sharing: Users could easily share documents and resources, enhancing collaboration and knowledge exchange.
  4. Notifications: The app featured customizable notifications to keep users informed about important messages and updates, ensuring timely responses.
  5. Integration with ConexED: The app seamlessly integrated with the ConexED platform, making it a natural extension of the educational environment.

Success and Impact:

The ConexED Chat App proved to be a valuable addition to the ConexED ecosystem. Faculty members could now communicate effortlessly with students and colleagues, promoting better collaboration and support. The app’s flexibility across different devices ensured accessibility, and its user-friendly design simplified the communication process.

Mobile App

While we were creating the desktop version of Campus Chat, we also designed/developed an app for phones and tablets. Below is a showcase of the mobile app.


The ConexED Chat App case study exemplifies how a user-centered approach to UX design can lead to the creation of valuable tools in the educational technology space. By drawing inspiration from industry leaders, engaging with stakeholders, conducting user research, and developing cross-platform solutions, ConexED successfully addressed the communication needs of faculty and students. This case study underscores the importance of designing products that cater to the unique requirements of specific user groups, resulting in impactful and successful solutions.